bain.com

bain.com is SSL secured

Free website and domain report on bain.com

Last Updated: 25th October, 2020 Update Now
Overview

Snoop Summary for bain.com

This is a free and comprehensive report about bain.com. Bain.com is hosted in Västerås, Västmanland in Sweden on a server with an IP address of 217.114.85.70, where the local currency is SEK and Swedish is the local language. Bain.com is expected to earn an estimated $339 USD per day from advertising revenue. The sale of bain.com would possibly be worth $247,747 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Bain.com receives an estimated 80,249 unique visitors every day - a massive amount of traffic! This report was last updated 25th October, 2020.

About bain.com

Site Preview: bain.com bain.com
Title: Bain & Company
Description: Bain & Company is a top management consulting firm. We advise leaders on strategy, marketing, organization, operations, IT and M&A, across all industries and geographies.
Keywords and Tags: business
Related Terms: accessoire salle de bain, bain capital, bain soleil kleedjes, carrelage salle de bain bricoman, de bain et de table., lit et de bain, maillot de bain femme, meuble salle de bain, salle de bain, taille maillot de bain homme arena
Fav Icon:
Age: Over 30 years old
Domain Created: 2nd February, 1994
Domain Updated: 29th April, 2020
Domain Expires: 3rd February, 2022
Review

Snoop Score

4/5 (Excellent!)

Valuation

$247,747 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 16,034
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 80,249
Monthly Visitors: 2,442,532
Yearly Visitors: 29,290,950
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $339 USD
Monthly Revenue: $10,329 USD
Yearly Revenue: $123,868 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: bain.com 8
Domain Name: bain 4
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.88 seconds
Load Time Comparison: Faster than 45% of sites

PageSpeed Insights

Avg. (All Categories) 65
Performance 61
Accessibility 71
Best Practices 79
SEO 92
Progressive Web App 22
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.bain.com/
Updated: 25th October, 2020

2.08 seconds
First Contentful Paint (FCP)
49%
38%
13%

0.01 seconds
First Input Delay (FID)
96%
3%
1%

Simulate loading on desktop
61

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for bain.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Total Blocking Time — 60 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0.081
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 2.3 s
The time taken for the page's main thread to be quiet enough to handle input.
Estimated Input Latency — 20 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive bain.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
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https://www.google-analytics.com/collect?v=1&_v=j86&a=788825153&t=event&ni=1&_s=1&dl=https%3A%2F%2Fwww.bain.com%2F&ul=en-us&de=UTF-8&dt=Global%20management%20consulting%20firm%20%7C%20Bain%20%26%20Company&sd=24-bit&sr=800x600&vp=1350x940&je=0&ec=Element%20Visible&ea=Privacy%20Policy%20Consent%20Banner&el=-&_u=aGDACEADRAAAAC~&jid=&gjid=&cid=211160061.1603643732&tid=UA-7229296-1&_gid=65067550.1603643732&gtm=2wgae1T4RLV4B&cd14=7ac0fb0a-ba50-48dd-b403-0c1bf8630952&cd15=2020-10-25-09%3A35%3A31-07%3A00&cd16=&cd17=&cd20=6&z=1439422785
2587.5000000233
2591.155000031
634
35
200
image/gif
Image
https://www.google-analytics.com/collect?v=1&_v=j86&a=788825153&t=event&ni=1&_s=2&dl=https%3A%2F%2Fwww.bain.com%2F&ul=en-us&de=UTF-8&dt=Global%20management%20consulting%20firm%20%7C%20Bain%20%26%20Company&sd=24-bit&sr=800x600&vp=1350x940&je=0&ec=Demandbase&ea=API%20Resolution&el=IP%20API&_u=aHDACEADRAAAAC~&jid=&gjid=&cid=211160061.1603643732&tid=UA-7229296-1&_gid=65067550.1603643732&gtm=2wgae1T4RLV4B&cd14=07047&cd15=United%20States&cd16=&cd17=&cd20=6&cd1=(Non-Company%20Visitor)&cd2=(Non-Company%20Visitor)&cd3=(Non-Company%20Visitor)&cd4=(Non-Company%20Visitor)&cd5=Bot&cd6=(Non-Company%20Visitor)&cd7=(Non-Company%20Visitor)&cd8=(Non-Company%20Visitor)&cd9=67.205.137.127&cd10=(Non-Company%20Visitor)&cd11=(Non-Company%20Visitor)&cd12=North%20Bergen&cd13=NJ&z=264191033
2588.1280000322
2590.7989999978
633
35
200
image/gif
Image
https://545-ofw-044.mktoresp.com/webevents/visitWebPage?_mchNc=1603643732041&_mchCn=&_mchId=545-OFW-044&_mchTk=_mch-bain.com-1603643732039-30599&_mchHo=www.bain.com&_mchPo=&_mchRu=%2F&_mchPc=https%3A&_mchVr=159&_mchEcid=&_mchHa=&_mchRe=&_mchQp=
2599.5800000383
2831.8369999761
311
2
200
text/plain
XHR
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=81912&time=1603643731993&url=https%3A%2F%2Fwww.bain.com%2F&cookiesTest=true
2613.4900000179
2764.3000000389
774
0
302
https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%3Fv%3D2%26fmt%3Djs%26pid%3D81912%26time%3D1603643731993%26url%3Dhttps%253A%252F%252Fwww.bain.com%252F%26cookiesTest%3Dtrue%26liSync%3Dtrue
2764.9449999444
2827.2339999676
2429
0
302
https://scripts.demandbase.com/shared/stylesheet_39203b9fa0.v2.css
2794.159000041
2898.8449999597
4329
27325
200
text/css
Stylesheet
https://app-ab12.marketo.com/js/forms2/js/forms2.min.js
2822.3249999573
2926.3619999401
70267
209477
200
application/x-javascript
Script
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=81912&time=1603643731993&url=https%3A%2F%2Fwww.bain.com%2F&cookiesTest=true&liSync=true
2827.6739999419
2872.880000039
545
0
302
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=daa79c6d-59ee-45d9-89b5-9677543b5510
2873.2989999698
2903.563000029
819
0
302
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=daa79c6d-59ee-45d9-89b5-9677543b5510&_expected_cookie=65c52300c1fcac89efb34bfda5f67195
2907.7840000391
2940.0380000006
737
43
200
image/gif
Image
https://scripts.demandbase.com/shared/images/ui-bg_flat_75_ffffff_40x100.png
2911.6159999976
2934.0549999615
692
178
200
image/png
Image
https://analytics.twitter.com/i/adsct?type=javascript&version=1.1.0&p_id=Twitter&p_user_id=0&txn_id=o37ef&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0&tpx_cb=twttr.conversion.loadPixels&tw_document_href=https%3A%2F%2Fwww.bain.com%2F
3039.0749999788
3080.5029999465
964
31
200
application/javascript
Script
https://dc.services.visualstudio.com/v2/track
3065.5649999389
3088.8770000311
311
0
200
Other
https://dc.services.visualstudio.com/v2/track
3089.6189999767
3704.012000002
519
96
200
application/json
XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
946.657
7.729
958.518
5.486
1064.696
30.888
1095.752
60.158
1155.932
89.816
1257.493
5.755
1268.389
117.215
1386.897
56.744
1445.975
265.957
1711.957
8.403
1747.879
31.165
1781.338
125.556
1906.911
18.213
1941.208
13.997
1955.976
94.017
2050.119
6.695
2056.835
31.22
2090.333
9.705
2100.06
7.205
2111.069
77.202
2192.864
5.838
2200.568
11.406
2217.586
9.417
2241.969
10.56
2256.73
12.015
2277.922
44.832
2322.777
8.922
2343.755
16.056
2362.531
12.339
2375.929
9.123
2385.222
18.069
2409.075
7.649
2427.705
93.776
2523.007
8.919
2537.327
7.36
2549.185
26.249
2580.238
6.504
2589.606
6.172
2597.624
23.389
2621.416
7.463
2633.39
13.034
2649.497
8.237
2658.78
5.828
2665.3
104.879
2770.245
27.346
2798.273
6.67
2806.007
48.301
2866.987
7
2889.59
6.98
2915.34
7.234
2937.575
8.982
2962.73
6.559
2973.531
47.741
3026.64
64.714
3099.567
6.951
3755.088
8.66
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images — Potential savings of 3 KiB
Time to Interactive can be slowed down by resources on the page. Bain.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg
2979
2979
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Bain.com should consider minifying CSS files.
Minify JavaScript — Potential savings of 19 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Bain.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.googletagmanager.com/gtm.js?id=GTM-T4RLV4B
70170
7164
https://www.bain.com/scripts/jquery-1.11.2.min.js
36138
6442
https://www.bain.com/Scripts/jquery.form.js
13854
6287
Remove unused JavaScript — Potential savings of 249 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://tag.demandbase.com/shared/forms_39203b9fa0.min.js
181861
94445
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-bottom.js
136227
73143
https://app-ab12.marketo.com/js/forms2/js/forms2.min.js
70273
43591
https://www.google-analytics.com/gtm/js?id=GTM-55D329N&t=gtm19&cid=211160061.1603643732
32682
21840
https://www.bain.com/scripts/jquery-1.11.2.min.js
36138
21673
Enable text compression — Potential savings of 120 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://tag.demandbase.com/shared/forms_39203b9fa0.min.js
181316
123201
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 510 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.bain.com/
510.184
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 9 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://app-ab12.marketo.com/js/forms2/js/forms2.min.js
9259
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-bottom.js
267

Diagnostics

Avoid chaining critical requests — 11 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Bain.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.8 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.bain.com/
575.439
16.743
2.824
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-bottom.js
425.137
300.547
9.107
https://app-ab12.marketo.com/js/forms2/js/forms2.min.js
324.943
182.183
9.205
https://www.googletagmanager.com/gtm.js?id=GTM-T4RLV4B
210.203
143.466
8.669
https://tag.demandbase.com/shared/forms_39203b9fa0.min.js
154.537
51.162
4.002
Unattributable
143.864
1.424
0.259
https://www.google-analytics.com/analytics.js
63.539
51.622
6.564
https://www.bain.com/scripts/jquery-1.11.2.min.js
54.259
25.372
2.38
Keep request counts low and transfer sizes small — 90 requests • 4,358 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
90
4462193
Image
38
3438299
Script
21
701324
Font
4
169600
Stylesheet
4
94264
Document
4
43651
Other
19
15055
Media
0
0
Third-party
47
541913
Minimize third-party usage — Third-party code blocked the main thread for 20 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
157428
14.152
70170
9.42
203301
0
53909
0
32604
0
5303
0
4440
0
3641
0
3473
0
1556
0
968
0
687
0
666
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
img
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.065074420214607
0.010786763960866
0.0016520030578778
0.0015922464520595
h2
0.00031249336018446
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 5 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-bottom.js
4930
133
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-bottom.js
5063
63
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-top.js
2440
60
https://www.bain.com/
620
59
https://tag.demandbase.com/shared/forms_39203b9fa0.min.js
2250
52
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.1 s
The time taken for the first image or text on the page to be rendered.
Time to Interactive — 3.7 s
The time taken for the page to become fully interactive.

Other

Max Potential First Input Delay — 130 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 1.5 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 510 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Bain.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.bain.com/static/bain.com/v-637375735580000000/css/style.css
84703
310
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-top.js
3209
150
https://www.bain.com/scripts/jquery-1.11.2.min.js
36138
270
https://www.bain.com/Scripts/jquery.unobtrusive-ajax.min.js
2413
150
https://www.bain.com/Scripts/jquery.form.js
13854
190
Remove unused CSS — Potential savings of 73 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Bain.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.bain.com/static/bain.com/v-637375735580000000/css/style.css
84703
74475
Efficiently encode images — Potential savings of 202 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.bain.com/contentassets/b3cace6b1a4b4acfacd09f09d937556b/homepage-features-fotf-v5-16_9.jpg?width=1920&height=1080&mode=crop
475584
77044
https://www.bain.com/contentassets/4719478d60d14ff690c57e357cdcefb8/homepage-features--sbti-press-announcement-1920x1080.jpg?width=1920&height=1080&mode=crop
444534
63702
https://www.bain.com/contentassets/73615e1083a74440b5227c1aac6becce/homepage-feature_tech-report-2020v2-2_16-9.jpg?width=1920&height=1080&mode=crop
310166
50472
https://www.bain.com/contentassets/faa9cdbf0bef4ca9b3d93084116649b6/madlib-03.jpg
65986
15698
Avoid multiple page redirects — Potential savings of 380 ms
Redirects can cause additional delays before the page can begin loading. Bain.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://bain.com/
190
http://www.bain.com/
190
https://www.bain.com/
0

Diagnostics

Minimize main-thread work — 2.2 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
864.73299999999
Style & Layout
692.195
Other
309.062
Rendering
152.218
Parse HTML & CSS
74.308
Script Parsing & Compilation
60.713
Garbage Collection
21.394

Metrics

Speed Index — 2.4 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 5.0 s
The timing of the largest text or image that is painted.

Opportunities

Properly size images — Potential savings of 1,559 KiB
Images can slow down the page's load time. Bain.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.bain.com/contentassets/c39f8d6ade894aa79b43db90ab94d923/healthcare-bandaid-500.png?width=768&height=768&mode=crop
465422
263388
https://www.bain.com/contentassets/b3cace6b1a4b4acfacd09f09d937556b/homepage-features-fotf-v5-16_9.jpg?width=1920&height=1080&mode=crop
475584
199089
https://www.bain.com/contentassets/4719478d60d14ff690c57e357cdcefb8/homepage-features--sbti-press-announcement-1920x1080.jpg?width=1920&height=1080&mode=crop
444534
186091
https://www.bain.com/contentassets/132bc59943704790b3861e2cde70c9c6/omnichannel-fashion-500.png?width=768&height=768&mode=crop
277587
157090
https://www.bain.com/contentassets/0abfe7d4a29345f4931c667b84af5d09/foodco-basket-003.png?width=768&height=768&mode=crop
261882
148202
https://www.bain.com/contentassets/d920e8d5dace4806ac33af8999593eb3/it-cloud-500.png?width=768&height=768&mode=crop
238069
134726
https://www.bain.com/contentassets/73615e1083a74440b5227c1aac6becce/homepage-feature_tech-report-2020v2-2_16-9.jpg?width=1920&height=1080&mode=crop
310166
129842
https://www.bain.com/contentassets/ae25bf35070445418f8a216c336b5324/rhn_social-16.9.png?width=1080&height=612&mode=crop
156686
106470
https://www.bain.com/contentassets/97ef0987caa94cdb8935280fa1c481e4/gettyimages-1219210208-16_9.jpg?width=1080&height=612&mode=crop
155007
105104
https://www.bain.com/contentassets/877d8ba9b9de4a738af09fa1d9643600/homepage-feature_dar-blog-v5-home_16-9.jpg?width=1920&height=1080&mode=crop
203373
85136
https://www.bain.com/contentassets/081a9f618cd244ea87728d10ff7b072b/careers-overview-1950x650.jpg?width=1950&height=650&mode=crop
296343
81714
Serve images in next-gen formats — Potential savings of 1,717 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.bain.com/contentassets/c39f8d6ade894aa79b43db90ab94d923/healthcare-bandaid-500.png?width=768&height=768&mode=crop
465422
400030
https://www.bain.com/contentassets/132bc59943704790b3861e2cde70c9c6/omnichannel-fashion-500.png?width=768&height=768&mode=crop
277587
249069
https://www.bain.com/contentassets/d920e8d5dace4806ac33af8999593eb3/it-cloud-500.png?width=768&height=768&mode=crop
238069
212045
https://www.bain.com/contentassets/0abfe7d4a29345f4931c667b84af5d09/foodco-basket-003.png?width=768&height=768&mode=crop
261882
202882
https://www.bain.com/contentassets/ae25bf35070445418f8a216c336b5324/rhn_social-16.9.png?width=1080&height=612&mode=crop
156686
125092
https://www.bain.com/contentassets/877d8ba9b9de4a738af09fa1d9643600/homepage-feature_dar-blog-v5-home_16-9.jpg?width=1920&height=1080&mode=crop
203373
108467
https://www.bain.com/contentassets/73615e1083a74440b5227c1aac6becce/homepage-feature_tech-report-2020v2-2_16-9.jpg?width=1920&height=1080&mode=crop
310166
99458
https://www.bain.com/contentassets/081a9f618cd244ea87728d10ff7b072b/careers-overview-1950x650.jpg?width=1950&height=650&mode=crop
296343
96075
https://www.bain.com/contentassets/4719478d60d14ff690c57e357cdcefb8/homepage-features--sbti-press-announcement-1920x1080.jpg?width=1920&height=1080&mode=crop
444534
85658
https://www.bain.com/contentassets/b3cace6b1a4b4acfacd09f09d937556b/homepage-features-fotf-v5-16_9.jpg?width=1920&height=1080&mode=crop
475584
60684
https://www.bain.com/contentassets/97ef0987caa94cdb8935280fa1c481e4/gettyimages-1219210208-16_9.jpg?width=1080&height=612&mode=crop
155007
60325
https://www.bain.com/contentassets/faa9cdbf0bef4ca9b3d93084116649b6/madlib-03.jpg
65986
43252
https://www.bain.com/contentassets/faa9cdbf0bef4ca9b3d93084116649b6/madlib-02.jpg
39543
15615
Preload key requests — Potential savings of 1,620 ms
Key requests can be preloaded by using '<link rel=preload>'. Bain.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/Graphik-Regular-Web.woff2
1620
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/bainicon/bainicon.ttf?pn70dp
1610
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/Graphik-Medium-Web.woff2
1220
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/TiemposTextWeb-Regular.woff2
670

Diagnostics

Avoid enormous network payloads — Total size was 4,358 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.bain.com/contentassets/b3cace6b1a4b4acfacd09f09d937556b/homepage-features-fotf-v5-16_9.jpg?width=1920&height=1080&mode=crop
476328
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466165
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310910
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297086
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278330
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262625
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238812
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204117
https://tag.demandbase.com/shared/forms_39203b9fa0.min.js
181861
Serve static assets with an efficient cache policy — 44 resources found
Bain.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://tag.demandbase.com/shared/forms_39203b9fa0.min.js
0
181861
https://scripts.demandbase.com/shared/stylesheet_39203b9fa0.v2.css
0
4329
https://app-ab12.marketo.com/index.php/form/getForm?munchkinId=545-OFW-044&form=625&url=https%3A%2F%2Fwww.bain.com%2F&callback=jQuery112408003858004523003_1603643730817&_=1603643730818
0
2824
https://munchkin.marketo.net/munchkin.js
0
1621
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0
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https://scripts.demandbase.com/shared/images/ui-bg_flat_75_ffffff_40x100.png
0
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0
409
https://az416426.vo.msecnd.net/scripts/a/ai.0.js
1800000
23174
https://tag.demandbase.com/SHDJIu60.min.js
3600000
16419
https://www.google-analytics.com/analytics.js
7200000
19312
https://app-ab12.marketo.com/js/forms2/js/forms2.min.js
14400000
70273
https://app-ab12.marketo.com/js/forms2/js/forms2.min.js
14400000
70267
https://app-ab12.marketo.com/js/forms2/css/forms2.css
14400000
3452
https://app-ab12.marketo.com/js/forms2/css/forms2-theme-inset.css
14400000
1780
https://www.bain.com/contentassets/faa9cdbf0bef4ca9b3d93084116649b6/madlib-03.jpg
43175000
66616
https://www.bain.com/contentassets/faa9cdbf0bef4ca9b3d93084116649b6/madlib-02.jpg
43175000
40173
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43175000
3439
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_white-bain.svg
43175000
3015
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg
43175000
2979
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/korea.png
43175000
2367
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/brazil.png
43175000
2243
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/german-swiss-flag.png
43175000
2041
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/spain.png
43175000
1971
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/japan.png
43175000
1891
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/china.png
43175000
1887
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/argentina.png
43175000
1805
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/chile.png
43175000
1734
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/columbia.png
43175000
1688
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43175000
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43175000
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43175000
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43175000
1276
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57403000
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https://snap.licdn.com/li.lms-analytics/insight.beta.min.js
60376000
2113
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-bottom.js
86400000
136227
https://www.bain.com/static/bain.com/v-637375735580000000/css/style.css
86400000
84703
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86400000
56878
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86400000
39424
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86400000
37131
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86400000
36167
https://www.bain.com/scripts/jquery-1.11.2.min.js
86400000
36138
https://www.bain.com/Scripts/jquery.form.js
86400000
13854
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-top.js
86400000
3209
https://www.bain.com/Scripts/jquery.unobtrusive-ajax.min.js
86400000
2413
Avoid an excessive DOM size — 2,251 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
2,251
Maximum DOM Depth
28
Maximum Child Elements
29
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/TiemposTextWeb-Regular.woff2
99.654000019655
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/Graphik-Medium-Web.woff2
84.762000013143
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/bainicon/bainicon.ttf?pn70dp
125.21399999969
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/Graphik-Regular-Web.woff2
97.841999959201
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-bottom.js
line: 31
71

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of bain.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Bain.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Bain.com may provide relevant information that dialogue cannot, by using audio descriptions.

ARIA

Elements with an ARIA `[role]` that require children to contain a specific `[role]` are missing some or all of those required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
Failing Elements

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img
img
Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
79

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that bain.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.11.2
Modernizr
3.3.1
core-js
2.6.11: global
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://tag.demandbase.com/SHDJIu60.min.js
https://tag.demandbase.com/SHDJIu60.min.js.map
https://az416426.vo.msecnd.net/scripts/a/ai.0.js
https://az416426.vo.msecnd.net/scripts/a/ai.0.js.map

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://bain.com/
http://www.bain.com/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
4
Medium
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for bain.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of bain.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img
img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
22

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of bain.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of bain.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 16.3 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://bain.com/
http://www.bain.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 57
Performance 15
Accessibility 71
Best Practices 79
SEO 93
Progressive Web App 25
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.bain.com/
Updated: 25th October, 2020

3.35 seconds
First Contentful Paint (FCP)
35%
35%
30%

0.03 seconds
First Input Delay (FID)
91%
7%
2%

Simulate loading on mobile
15

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for bain.com. This includes details about optimizing page load times which can result in a better user experience.

Opportunities

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Bain.com should consider lazy-loading offscreen and hidden images.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Bain.com should consider minifying CSS files.
Minify JavaScript — Potential savings of 19 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Bain.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.googletagmanager.com/gtm.js?id=GTM-T4RLV4B
70170
7164
https://www.bain.com/scripts/jquery-1.11.2.min.js
36138
6442
https://www.bain.com/Scripts/jquery.form.js
13854
6287
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 590 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.bain.com/
592.07
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 9 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://app-ab12.marketo.com/js/forms2/js/forms2.min.js
9258
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-bottom.js
355

Diagnostics

Avoid chaining critical requests — 12 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Bain.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 90 requests • 3,632 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
90
3719398
Image
38
2609391
Script
21
746841
Font
5
211159
Stylesheet
4
94264
Document
4
43707
Other
18
14036
Media
0
0
Third-party
46
541670
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
img
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.11083489185327
0.092691036699049
0.01662523377799
h2
0.002502685546875
0.0013854361481658
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-bottom.js
17970
1286
https://www.googletagmanager.com/gtm.js?id=GTM-T4RLV4B
4554
613
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-bottom.js
19256
572
https://www.google-analytics.com/analytics.js
6398
524
https://app-ab12.marketo.com/index.php/form/getForm?munchkinId=545-OFW-044&form=625&url=https%3A%2F%2Fwww.bain.com%2F&callback=jQuery11240045803425394342234_1603643762869&_=1603643762870
5590
465
https://app-ab12.marketo.com/js/forms2/js/forms2.min.js
7034
385
https://www.googletagmanager.com/gtm.js?id=GTM-T4RLV4B
4170
384
https://www.bain.com/
2102
365
https://bat.bing.com/bat.js
6092
306
https://app-ab12.marketo.com/js/forms2/js/forms2.min.js
7419
283
https://az416426.vo.msecnd.net/scripts/a/ai.0.js
3149
272
https://tag.demandbase.com/shared/forms_39203b9fa0.min.js
9930
253
https://www.googletagmanager.com/gtm.js?id=GTM-T4RLV4B
5351
239
https://app-ab12.marketo.com/js/forms2/js/forms2.min.js
2467
205
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-top.js
10860
186
https://www.googletagmanager.com/gtm.js?id=GTM-T4RLV4B
5167
144
https://www.google-analytics.com/gtm/js?id=GTM-55D329N&t=gtm19&cid=1216110647.1603643765
7866
143
https://www.bain.com/
2812
142
https://www.bain.com/
2672
140
https://www.bain.com/static/bain.com/v-637375735580000000/css/style.css
4020
129
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://bain.com/
0
122.91199993342
167
0
301
http://www.bain.com/
123.52599995211
176.30399996415
701
0
307
text/html
https://www.bain.com/
177.04699991737
768.11999990605
39467
199816
200
text/html
Document
https://www.bain.com/static/bain.com/v-637375735580000000/css/style.css
787.26399992593
879.16899996344
84703
595874
200
text/css
Stylesheet
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-top.js
787.52499993425
825.25799993891
3209
6185
200
application/x-javascript
Script
https://www.bain.com/scripts/jquery-1.11.2.min.js
787.70499990787
853.21999993175
36138
115278
200
application/x-javascript
Script
https://www.bain.com/Scripts/jquery.unobtrusive-ajax.min.js
788.05899992585
818.13099991996
2413
4061
200
application/x-javascript
Script
https://www.bain.com/Scripts/jquery.form.js
788.43199997209
832.57799991407
13854
43074
200
application/x-javascript
Script
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/globe-grey-light.svg
946.97199994698
1036.2960000057
1276
1105
200
image/svg+xml
Image
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/brazil.png
947.12399994023
1030.9939999133
2243
1615
200
image/png
Image
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/argentina.png
947.42999994196
1020.8799999673
1805
1177
200
image/png
Image
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/chile.png
947.62099999934
1016.5539999725
1734
1106
200
image/png
Image
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/columbia.png
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1028.0289999209
1688
1060
200
image/png
Image
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/france.png
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1610
983
200
image/png
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1040.2279999107
2041
1413
200
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Image
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948.98699992336
1031.1399999773
1612
985
200
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Image
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1036.1809999449
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1343
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Image
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1677
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200
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Image
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/china.png
949.56300000194
1020.7549999468
1887
1259
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image/png
Image
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949.70299990382
1031.2350000022
2367
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image/png
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1891
1263
200
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949.98599996325
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2979
5376
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70170
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200
application/javascript
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950.31799993012
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950.69299999159
2276.2179999845
231148
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Image
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950.84199996199
1938.5469999397
385503
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image/jpeg
Image
https://www.bain.com/contentassets/877d8ba9b9de4a738af09fa1d9643600/homepage-feature_dar-blog-v5_1-1.jpg?width=1080&height=1080&mode=crop
950.98600001074
2287.697999971
148975
148232
200
image/jpeg
Image
https://www.bain.com/contentassets/4719478d60d14ff690c57e357cdcefb8/homepage-features--sbti-press-announcement-1080x1080.jpg?width=1080&height=1080&mode=crop
951.13800000399
2204.9639999168
301293
300549
200
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Image
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951.32899994496
1075.9860000107
40173
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951.53600000776
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952.18899997417
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952.33399991412
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55219
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952.54600001499
2190.803000005
53849
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952.73499994073
2190.4809999978
42003
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Image
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953.28099990729
1052.510999958
3439
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https://app-ab12.marketo.com/js/forms2/js/forms2.min.js
861.89399997238
892.85999990534
70267
209477
200
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Script
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-bottom.js
883.39999993332
974.73099990748
181041
509734
200
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https://www.bain.com/static/bain.com/v-637375735580000000/fonts/TiemposTextWeb-Regular.woff2
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2599.5969999349
2659.2899999814
931
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application/json
XHR
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2708.4519999335
2713.2249999559
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Script
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2920.6659999909
1288
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application/javascript
Script
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application/javascript
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Stylesheet
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Stylesheet
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3821.4000000153
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application/x-javascript
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https://app-ab12.marketo.com/index.php/form/XDFrame
4201.8999999855
4244.3959999364
1499
1799
200
text/html
Document
https://tag.demandbase.com/shared/forms_39203b9fa0.min.js
4202.3449999979
4276.0060000001
181861
181316
200
application/javascript
Script
https://segments.company-target.com/log?vendor=choca&user_id=AAE4VU6_K1MAABACsJ8OPw
4219.5519999368
4301.7149999505
720
0
303
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=81912&time=1603643765851&url=https%3A%2F%2Fwww.bain.com%2F
4280.8779999614
4391.6839999147
930
0
302
https://545-ofw-044.mktoresp.com/webevents/visitWebPage?_mchNc=1603643765870&_mchCn=&_mchId=545-OFW-044&_mchTk=_mch-bain.com-1603643765868-38970&_mchHo=www.bain.com&_mchPo=&_mchRu=%2F&_mchPc=https%3A&_mchVr=159&_mchEcid=&_mchHa=&_mchRe=&_mchQp=
4300.3610000014
4632.0699999342
311
2
200
text/plain
XHR
https://segments.company-target.com/validateCookie?vendor=choca&user_id=AAE4VU6_K1MAABACsJ8OPw&verifyHash=7aa12eda6a65b4e2b61f25cad80be39dca1a3c5a
4302.0319999196
4325.504999957
409
26
200
image/gif
Image
https://www.google-analytics.com/collect?v=1&_v=j86&a=1075788875&t=event&ni=1&_s=1&dl=https%3A%2F%2Fwww.bain.com%2F&ul=en-us&de=UTF-8&dt=Global%20management%20consulting%20firm%20%7C%20Bain%20%26%20Company&sd=24-bit&sr=360x640&vp=360x640&je=0&ec=Element%20Visible&ea=Privacy%20Policy%20Consent%20Banner&el=-&_u=aGDACEADRAAAAC~&jid=&gjid=&cid=1216110647.1603643765&tid=UA-7229296-1&_gid=765946905.1603643765&gtm=2wgae1T4RLV4B&cd14=c869559a-ae64-4a00-86cd-54f88e29e067&cd15=2020-10-25-09%3A36%3A05-07%3A00&cd16=&cd17=&cd20=6&z=2035142984
4393.2729999069
4399.3410000112
634
35
200
image/gif
Image
https://www.google-analytics.com/collect?v=1&_v=j86&a=1075788875&t=event&ni=1&_s=2&dl=https%3A%2F%2Fwww.bain.com%2F&ul=en-us&de=UTF-8&dt=Global%20management%20consulting%20firm%20%7C%20Bain%20%26%20Company&sd=24-bit&sr=360x640&vp=360x640&je=0&ec=Demandbase&ea=API%20Resolution&el=IP%20API&_u=aHDACEADRAAAAC~&jid=&gjid=&cid=1216110647.1603643765&tid=UA-7229296-1&_gid=765946905.1603643765&gtm=2wgae1T4RLV4B&cd14=07047&cd15=United%20States&cd16=&cd17=&cd20=6&cd1=(Non-Company%20Visitor)&cd2=(Non-Company%20Visitor)&cd3=(Non-Company%20Visitor)&cd4=(Non-Company%20Visitor)&cd5=Bot&cd6=(Non-Company%20Visitor)&cd7=(Non-Company%20Visitor)&cd8=(Non-Company%20Visitor)&cd9=67.205.137.127&cd10=(Non-Company%20Visitor)&cd11=(Non-Company%20Visitor)&cd12=North%20Bergen&cd13=NJ&z=489900435
4394.3999999901
4398.7429999979
634
35
200
image/gif
Image
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=81912&time=1603643765851&url=https%3A%2F%2Fwww.bain.com%2F&cookiesTest=true
4393.873999943
4579.7759999987
774
0
302
https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%3Fv%3D2%26fmt%3Djs%26pid%3D81912%26time%3D1603643765851%26url%3Dhttps%253A%252F%252Fwww.bain.com%252F%26cookiesTest%3Dtrue%26liSync%3Dtrue
4581.1869999161
4630.5479999864
2444
0
302
https://scripts.demandbase.com/shared/stylesheet_39203b9fa0.v2.css
4597.444999963
4626.7539999681
4329
27325
200
text/css
Stylesheet
https://app-ab12.marketo.com/js/forms2/js/forms2.min.js
4625.9190000128
4677.2730000084
70267
209477
200
application/x-javascript
Script
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=81912&time=1603643765851&url=https%3A%2F%2Fwww.bain.com%2F&cookiesTest=true&liSync=true
4630.7919999817
4744.321999955
545
0
302
https://scripts.demandbase.com/shared/images/ui-bg_flat_75_ffffff_40x100.png
4686.7469999706
4704.5869999565
692
178
200
image/png
Image
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=b61a2866-bf8b-4083-9690-dc9280e1deb1
4776.3419999974
4820.2119999332
819
0
302
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=b61a2866-bf8b-4083-9690-dc9280e1deb1&_expected_cookie=2a95d8c3e26d5a56f94c8fd72c28b13a
4820.5479999306
4875.3670000006
737
43
200
image/gif
Image
https://analytics.twitter.com/i/adsct?type=javascript&version=1.1.0&p_id=Twitter&p_user_id=0&txn_id=o37ef&events=%5B%5B%22pageview%22%2Cnull%5D%5D&tw_sale_amount=0&tw_order_quantity=0&tw_iframe_status=0&tpx_cb=twttr.conversion.loadPixels&tw_document_href=https%3A%2F%2Fwww.bain.com%2F
4909.0439999709
4976.413999917
964
31
200
application/javascript
Script
https://dc.services.visualstudio.com/v2/track
4980.6450000033
5013.462999952
311
0
200
Other
https://dc.services.visualstudio.com/v2/track
5014.2079999205
5326.8679999746
519
96
200
application/json
XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
860.66
10.031
875.401
6.262
971.673
32.322
1005.202
46.522
1051.746
52.884
1113.194
20.709
1133.944
7.113
1141.076
24.187
1183.637
182.306
1366.249
102.673
1469.17
643.004
2121.274
5.723
2128.62
96.086
2236.723
69.949
2311.299
285.89
2597.212
71.117
2677.127
5.986
2689.327
306.48
2996.01
36.083
3032.202
68.077
3104.457
6.69
3114.597
5.596
3128.488
45.252
3183.015
5.875
3189.361
10.115
3206.111
59.647
3293.455
232.562
3529.386
41.941
3574.735
12.207
3598.993
5.993
3605.761
261.943
3867.911
12.635
3889.868
76.53
3966.447
15.221
3985.721
9.042
3995.094
192.664
4205.35
12.055
4218.979
70.76
4297.986
8.793
4311.375
55.673
4370.97
8.915
4379.983
9.876
4396.335
9.547
4406.319
71.703
4489.112
126.598
4617.85
51.277
4670.243
40.042
4771.805
7.315
4783.071
48.408
4835.211
29.541
4966.793
42.387
5011.385
54.23
5073.286
16.924
5338.523
28.204
5438.471
27.69
5538.367
27.42
5721.732
46.066
5838.557
28.333
6021.739
45.028
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Metrics

First Contentful Paint — 3.4 s
The time taken for the first image or text on the page to be rendered.
Cumulative Layout Shift — 0.225
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Remove unused CSS — Potential savings of 77 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Bain.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.bain.com/static/bain.com/v-637375735580000000/css/style.css
84703
78555
Efficiently encode images — Potential savings of 64 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.bain.com/contentassets/b3cace6b1a4b4acfacd09f09d937556b/homepage-features-fotf-v5-1_1.jpg?width=1080&height=1080&mode=crop
384759
51525
https://www.bain.com/contentassets/97ef0987caa94cdb8935280fa1c481e4/gettyimages-1219210208-16_9.jpg?width=480&height=270&mode=crop
41261
8861
https://www.bain.com/contentassets/081a9f618cd244ea87728d10ff7b072b/careers-overview-1950x650.jpg?width=768&height=256&mode=crop
54477
5325
Enable text compression — Potential savings of 120 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://tag.demandbase.com/shared/forms_39203b9fa0.min.js
181316
123201

Diagnostics

Avoid enormous network payloads — Total size was 3,632 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.bain.com/contentassets/c39f8d6ade894aa79b43db90ab94d923/healthcare-bandaid-500.png?width=768&height=768&mode=crop
466164
https://www.bain.com/contentassets/b3cace6b1a4b4acfacd09f09d937556b/homepage-features-fotf-v5-1_1.jpg?width=1080&height=1080&mode=crop
385503
https://www.bain.com/contentassets/4719478d60d14ff690c57e357cdcefb8/homepage-features--sbti-press-announcement-1080x1080.jpg?width=1080&height=1080&mode=crop
301293
https://www.bain.com/contentassets/132bc59943704790b3861e2cde70c9c6/omnichannel-fashion-500.png?width=768&height=768&mode=crop
278330
https://www.bain.com/contentassets/0abfe7d4a29345f4931c667b84af5d09/foodco-basket-003.png?width=768&height=768&mode=crop
262625
https://www.bain.com/contentassets/d920e8d5dace4806ac33af8999593eb3/it-cloud-500.png?width=768&height=768&mode=crop
238812
https://www.bain.com/contentassets/73615e1083a74440b5227c1aac6becce/homepage-feature_tech-report-2020v2_1-1.jpg?width=1080&height=1080&mode=crop
231148
https://tag.demandbase.com/shared/forms_39203b9fa0.min.js
181861
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-bottom.js
181041
https://www.bain.com/contentassets/877d8ba9b9de4a738af09fa1d9643600/homepage-feature_dar-blog-v5_1-1.jpg?width=1080&height=1080&mode=crop
148975

Metrics

Speed Index — 9.0 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 20.5 s
The timing of the largest text or image that is painted.
Time to Interactive — 16.6 s
The time taken for the page to become fully interactive.
Total Blocking Time — 4,490 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 13.1 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 1,290 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 6.5 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 640 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive bain.com as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 6573 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,560 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Bain.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://www.bain.com/static/bain.com/v-637375735580000000/css/style.css
84703
1380
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-top.js
3209
480
https://www.bain.com/scripts/jquery-1.11.2.min.js
36138
1080
https://www.bain.com/Scripts/jquery.unobtrusive-ajax.min.js
2413
480
https://www.bain.com/Scripts/jquery.form.js
13854
780
Properly size images — Potential savings of 784 KiB
Images can slow down the page's load time. Bain.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.bain.com/contentassets/c39f8d6ade894aa79b43db90ab94d923/healthcare-bandaid-500.png?width=768&height=768&mode=crop
465422
300802
https://www.bain.com/contentassets/132bc59943704790b3861e2cde70c9c6/omnichannel-fashion-500.png?width=768&height=768&mode=crop
277587
179405
https://www.bain.com/contentassets/0abfe7d4a29345f4931c667b84af5d09/foodco-basket-003.png?width=768&height=768&mode=crop
261882
169254
https://www.bain.com/contentassets/d920e8d5dace4806ac33af8999593eb3/it-cloud-500.png?width=768&height=768&mode=crop
238069
153864
Remove unused JavaScript — Potential savings of 268 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://tag.demandbase.com/shared/forms_39203b9fa0.min.js
181861
94445
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-bottom.js
181041
91616
https://app-ab12.marketo.com/js/forms2/js/forms2.min.js
70267
43448
https://www.google-analytics.com/gtm/js?id=GTM-55D329N&t=gtm19&cid=1216110647.1603643765
33830
22875
https://www.bain.com/scripts/jquery-1.11.2.min.js
36138
21673
Serve images in next-gen formats — Potential savings of 1,254 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.bain.com/contentassets/c39f8d6ade894aa79b43db90ab94d923/healthcare-bandaid-500.png?width=768&height=768&mode=crop
465422
400030
https://www.bain.com/contentassets/132bc59943704790b3861e2cde70c9c6/omnichannel-fashion-500.png?width=768&height=768&mode=crop
277587
249069
https://www.bain.com/contentassets/d920e8d5dace4806ac33af8999593eb3/it-cloud-500.png?width=768&height=768&mode=crop
238069
212045
https://www.bain.com/contentassets/0abfe7d4a29345f4931c667b84af5d09/foodco-basket-003.png?width=768&height=768&mode=crop
261882
202882
https://www.bain.com/contentassets/b3cace6b1a4b4acfacd09f09d937556b/homepage-features-fotf-v5-1_1.jpg?width=1080&height=1080&mode=crop
384759
74355
https://www.bain.com/contentassets/4719478d60d14ff690c57e357cdcefb8/homepage-features--sbti-press-announcement-1080x1080.jpg?width=1080&height=1080&mode=crop
300549
74151
https://www.bain.com/contentassets/ae25bf35070445418f8a216c336b5324/rhn_social-16.9.png?width=480&height=270&mode=crop
53108
27188
https://www.bain.com/contentassets/97ef0987caa94cdb8935280fa1c481e4/gettyimages-1219210208-16_9.jpg?width=480&height=270&mode=crop
41261
15341
https://www.bain.com/contentassets/081a9f618cd244ea87728d10ff7b072b/careers-overview-1950x650.jpg?width=768&height=256&mode=crop
54477
15155
https://www.bain.com/contentassets/faa9cdbf0bef4ca9b3d93084116649b6/madlib-03.jpg
65986
13966
Avoid multiple page redirects — Potential savings of 1,260 ms
Redirects can cause additional delays before the page can begin loading. Bain.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://bain.com/
630
http://www.bain.com/
630
https://www.bain.com/
0
Preload key requests — Potential savings of 11,340 ms
Key requests can be preloaded by using '<link rel=preload>'. Bain.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/Graphik-Regular-Web.woff2
11340
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/Graphik-Medium-Web.woff2
9960
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/Graphik-Semibold-Web.woff2
9660
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/bainicon/bainicon.ttf?pn70dp
9060
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/TiemposTextWeb-Regular.woff2
5880

Diagnostics

Serve static assets with an efficient cache policy — 45 resources found
Bain.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://tag.demandbase.com/shared/forms_39203b9fa0.min.js
0
181861
https://scripts.demandbase.com/shared/stylesheet_39203b9fa0.v2.css
0
4329
https://app-ab12.marketo.com/index.php/form/getForm?munchkinId=545-OFW-044&form=625&url=https%3A%2F%2Fwww.bain.com%2F&callback=jQuery11240045803425394342234_1603643762869&_=1603643762870
0
2826
https://munchkin.marketo.net/munchkin.js
0
1269
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=b61a2866-bf8b-4083-9690-dc9280e1deb1&_expected_cookie=2a95d8c3e26d5a56f94c8fd72c28b13a
0
737
https://scripts.demandbase.com/shared/images/ui-bg_flat_75_ffffff_40x100.png
0
692
https://segments.company-target.com/validateCookie?vendor=choca&user_id=AAE4VU6_K1MAABACsJ8OPw&verifyHash=7aa12eda6a65b4e2b61f25cad80be39dca1a3c5a
0
409
https://az416426.vo.msecnd.net/scripts/a/ai.0.js
1800000
23174
https://tag.demandbase.com/SHDJIu60.min.js
3600000
16419
https://www.google-analytics.com/analytics.js
7200000
19311
https://app-ab12.marketo.com/js/forms2/js/forms2.min.js
14400000
70267
https://app-ab12.marketo.com/js/forms2/js/forms2.min.js
14400000
70267
https://app-ab12.marketo.com/js/forms2/css/forms2.css
14400000
3452
https://app-ab12.marketo.com/js/forms2/css/forms2-theme-inset.css
14400000
1780
https://www.bain.com/contentassets/faa9cdbf0bef4ca9b3d93084116649b6/madlib-03.jpg
43156000
66616
https://www.bain.com/contentassets/faa9cdbf0bef4ca9b3d93084116649b6/madlib-02.jpg
43156000
40173
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_white.svg
43156000
3439
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_white-bain.svg
43156000
3015
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg
43156000
2979
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/korea.png
43156000
2367
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/brazil.png
43156000
2243
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/german-swiss-flag.png
43156000
2041
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/spain.png
43156000
1971
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/japan.png
43156000
1891
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/china.png
43156000
1887
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/argentina.png
43156000
1805
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/chile.png
43156000
1734
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/columbia.png
43156000
1688
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/russia.png
43156000
1677
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/italy.png
43156000
1612
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/france.png
43156000
1610
https://www.bain.com/contentassets/0b88e3e10a7b4592809517c28b75847e/globe-grey-light.svg
43156000
1276
https://snap.licdn.com/li.lms-analytics/insight.min.js
57370000
761
https://snap.licdn.com/li.lms-analytics/insight.beta.min.js
60309000
2113
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-bottom.js
86400000
181041
https://www.bain.com/static/bain.com/v-637375735580000000/css/style.css
86400000
84703
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/TiemposTextWeb-Regular.woff2
86400000
56878
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/Graphik-Semibold-Web.woff2
86400000
41559
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/bainicon/bainicon.ttf?pn70dp
86400000
39424
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/Graphik-Regular-Web.woff2
86400000
37131
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/Graphik-Medium-Web.woff2
86400000
36167
https://www.bain.com/scripts/jquery-1.11.2.min.js
86400000
36138
https://www.bain.com/Scripts/jquery.form.js
86400000
13854
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-top.js
86400000
3209
https://www.bain.com/Scripts/jquery.unobtrusive-ajax.min.js
86400000
2413
Avoid an excessive DOM size — 2,247 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
2,247
Maximum DOM Depth
28
Maximum Child Elements
29
Reduce JavaScript execution time — 9.2 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.bain.com/
4442.268
261.892
14.544
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-bottom.js
3845.396
3153.78
47.088
https://www.googletagmanager.com/gtm.js?id=GTM-T4RLV4B
2699.992
1906.916
73.94
https://app-ab12.marketo.com/js/forms2/js/forms2.min.js
2443.044
1476.076
42.34
https://www.google-analytics.com/analytics.js
1136.932
853.34
257.856
Unattributable
899.356
7.244
0.728
https://tag.demandbase.com/shared/forms_39203b9fa0.min.js
671.24
224.44
14.472
https://www.google-analytics.com/gtm/js?id=GTM-55D329N&t=gtm19&cid=1216110647.1603643765
324.588
303.868
10.664
https://az416426.vo.msecnd.net/scripts/a/ai.0.js
316.592
285.628
8.78
https://www.bain.com/scripts/jquery-1.11.2.min.js
143.548
98.268
9.324
https://www.bain.com/static/bain.com/v-637375735580000000/css/style.css
129.288
0
0
https://tag.demandbase.com/SHDJIu60.min.js
119.112
82.508
7.032
https://6124659.fls.doubleclick.net/activityi;src=6124659;type=audoo0;cat=aud-a0;ord=1;num=8654106161504;gtm=2wgae1;auiddc=1098961400.1603643764;~oref=https%3A%2F%2Fwww.bain.com%2F?
58.716
12.376
6.992
https://app-ab12.marketo.com/index.php/form/XDFrame
53.084
16.124
7.244
Minimize main-thread work — 17.5 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
8803.0880000001
Style & Layout
3808.92
Other
2513.44
Rendering
1425.984
Script Parsing & Compilation
541
Parse HTML & CSS
285.924
Garbage Collection
132.712
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/TiemposTextWeb-Regular.woff2
91.242000111379
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/bainicon/bainicon.ttf?pn70dp
48.739999998361
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/Graphik-Medium-Web.woff2
106.67699994519
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/Graphik-Regular-Web.woff2
112.22700006329
https://www.bain.com/static/bain.com/v-637375735580000000/fonts/Graphik-Semibold-Web.woff2
65.620000008494
Reduce the impact of third-party code — Third-party code blocked the main thread for 5,200 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
70170
1908.08
156984
1608.592
55057
1146.108
203301
329.04
32604
209.468
5318
0
3641
0
3473
0
3462
0
1556
0
983
0
688
0
666
0
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://www.bain.com/static/bain.com/v-637375735580000000/js/js-bottom.js
line: 31
71

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of bain.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Bain.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Bain.com may provide relevant information that dialogue cannot, by using audio descriptions.

ARIA

Elements with an ARIA `[role]` that require children to contain a specific `[role]` are missing some or all of those required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
Failing Elements

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img
Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
79

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that bain.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.11.2
Modernizr
3.3.1
core-js
2.6.11: global
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://tag.demandbase.com/SHDJIu60.min.js
https://tag.demandbase.com/SHDJIu60.min.js.map
https://az416426.vo.msecnd.net/scripts/a/ai.0.js
https://az416426.vo.msecnd.net/scripts/a/ai.0.js.map

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://bain.com/
http://www.bain.com/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
4
Medium
93

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for bain.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of bain.com on mobile screens.
Document uses legible font sizes — 98.08% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
.off-canvas-menu__utility-nav.primary-nav__level-one>li>a
1.69%
10.88px
.off-canvas-menu .primary-nav__level-one a
0.13%
10.88px
html, body
0.08%
10.4px
.hero__scroll-indicator .icon-chevron-down
0.02%
10.88px
98.08%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
img
img

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
25

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of bain.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of bain.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive at 16.6 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://bain.com/
http://www.bain.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 217.114.85.70
Continent: Europe
Country: Sweden
Sweden Flag
Region: Västmanland
City: Västerås
Longitude: 16.5528
Latitude: 59.6162
Currencies: SEK
Languages: Swedish

Web Hosting Provider

Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
Register.com, Inc. 162.159.136.39
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating: 4.7/5
WOT Trustworthiness: 93/100
WOT Child Safety: 93/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: bain.com
Issued By: DigiCert SHA2 Extended Validation Server CA
Valid From: 22nd July, 2019
Valid To: 26th July, 2021
Subject: CN = bain.com
O = Bain & Company, Inc.
L = Boston
S = US
Hash: cb2cd7c9
Issuer: CN = DigiCert SHA2 Extended Validation Server CA
OU = www.digicert.com
O = DigiCert Inc
S = US
Version: 2
Serial Number: 1342862097849862247270723409541453308
Serial Number (Hex): 0102A0368FC1B15E0ED3C5722B55D5FC
Valid From: 22nd July, 2024
Valid To: 26th July, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:3D:D3:50:A5:D6:A0:AD:EE:F3:4A:60:0A:65:D3:21:D4:F8:F8:D6:0F
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl3.digicert.com/sha2-ev-server-g2.crl

Full Name:
URI:http://crl4.digicert.com/sha2-ev-server-g2.crl

Certificate Policies: Policy: 2.16.840.1.114412.2.1
CPS: https://www.digicert.com/CPS
Policy: 2.23.140.1.1

Authority Information Access: OCSP - URI:http://ocsp.digicert.com
CA Issuers - URI:http://cacerts.digicert.com/DigiCertSHA2ExtendedValidationServerCA.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : A4:B9:09:90:B4:18:58:14:87:BB:13:A2:CC:67:70:0A:
3C:35:98:04:F9:1B:DF:B8:E3:77:CD:0E:C8:0D:DC:10
Timestamp : Jul 22 07:46:24.793 2019 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:E4:6B:87:4E:4B:79:70:84:A6:BA:51:
37:81:7E:AF:3F:06:32:EB:51:E3:2C:6C:66:18:26:00:
85:BA:FF:AE:3C:02:21:00:B5:5B:87:7C:3F:3F:52:2C:
7C:13:DB:09:97:BA:00:3D:F8:33:60:CC:60:13:B0:2D:
84:48:63:29:A3:4A:EE:EC
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 56:14:06:9A:2F:D7:C2:EC:D3:F5:E1:BD:44:B2:3E:C7:
46:76:B9:BC:99:11:5C:C0:EF:94:98:55:D6:89:D0:DD
Timestamp : Jul 22 07:46:24.856 2019 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:A2:56:34:5D:F6:C9:E8:66:85:54:08:
F5:29:27:5F:3B:78:54:DD:35:DC:0F:F8:CC:F6:96:7D:
58:4D:0F:BA:73:02:21:00:87:7A:E9:49:75:C8:B3:D1:
A2:BF:E7:7C:8E:8A:C1:63:60:DC:BF:73:47:6B:55:A9:
7F:88:5D:FD:2D:BD:45:4A
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : BB:D9:DF:BC:1F:8A:71:B5:93:94:23:97:AA:92:7B:47:
38:57:95:0A:AB:52:E8:1A:90:96:64:36:8E:1E:D1:85
Timestamp : Jul 22 07:46:24.802 2019 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:F1:96:97:74:46:EC:62:A1:DE:B2:EC:
C9:84:9B:6D:D8:55:F7:B2:70:7D:CC:88:37:77:BB:AE:
E5:56:B7:0D:25:02:20:20:2C:33:B1:E5:83:CB:49:26:
B6:7E:0D:E5:BB:42:E6:FC:E5:11:08:39:33:3D:9B:91:
73:A1:7A:E3:FF:0F:F8
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:www.bain.com
DNS:bain.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
bain.com. 217.114.85.70 IN 21599

NS Records

Host Nameserver Class TTL
bain.com. ns-1388.awsdns-45.org. IN 21599
bain.com. ns-1707.awsdns-21.co.uk. IN 21599
bain.com. ns-509.awsdns-63.com. IN 21599
bain.com. ns-549.awsdns-04.net. IN 21599

MX Records

Priority Host Server Class TTL
30 bain.com. mail.bain.com. IN 299
50 bain.com. mail2.bain.com. IN 299

SOA Records

Domain Name Primary NS Responsible Email TTL
bain.com. ns-1388.awsdns-45.org. awsdns-hostmaster.amazon.com. 21599

TXT Records

Host Value Class TTL
bain.com. 3o4b3o6ekta9r591qohgm9eop5 IN 21599
bain.com. CdrW2bvVbE/vcI4uO6mLsBYHWmwfQtQgFHxF48ITTB1KwbGBUL5GikKYm2iIQQ6qWhpC1s46x7YGLD8g1QKlyQ== IN 21599
bain.com. MS=ms51069991 IN 21599
bain.com. SFMC-mHaQcoZEE2i18_pCzSZRtqGq837yL_Kn2FJWiMf2 IN 21599
bain.com. aace35d4bfeb4b77a6cc3645a7a0fa37 IN 21599
bain.com. atlassian-domain-verification=EkLjeEXlRYwFKaPAuK0l3JhX6RPkVLdHYQ8rq3CDALZ40nlKT1F97vhZ86mVRz93 IN 21599
bain.com. bksbkbnmo87ukk8lc640g38t3h IN 21599
bain.com. ciscocidomainverification=24e45b082dd667e24ebdac1a2aebf9939f278f15fc229a59179fb867f5f33b5d IN 21599
bain.com. docusign=91ceedcb-06ff-40c0-98aa-e108a8b31b77 IN 21599
bain.com. v=spf1 IN 21599

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 25th October, 2020
Content-Type: text/html; charset=utf-8
Cache-Control: private
Server: cloudflare
Connection: keep-alive
Set-Cookie: *
Vary: Accept-Encoding
Strict-Transport-Security: max-age=31536000
X-Content-Type-Options: nosniff
CF-Cache-Status: DYNAMIC
cf-request-id: 06023664d30000f04d20970000000001
Expect-CT: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
CF-RAY: 5e7d59b48ecdf04d-EWR

Whois Lookup

Created: 2nd February, 1994
Changed: 29th April, 2020
Expires: 3rd February, 2022
Registrar: Register.com, Inc.
Status: clientTransferProhibited
Nameservers: ns-1388.awsdns-45.org
ns-1707.awsdns-21.co.uk
ns-509.awsdns-63.com
ns-549.awsdns-04.net
Owner Name: Master, Web
Owner Organization: Bain and Company Inc
Owner Street: 131 Dartmouth Street
Owner Post Code: 02116
Owner City: Boston
Owner State: MA
Owner Country: US
Owner Phone: 6175722000
Owner Email: dns.admin@bain.com
Admin Name: Web Master
Admin Organization: Bain & Company, Inc.
Admin Street: 2 Copley Place
Admin Post Code: 02116
Admin City: Boston
Admin State: MA
Admin Country: US
Admin Phone: +1.6175722000
Admin Email: dns.admin@bain.com
Tech Name: Domain Registrar
Tech Organization: Register.Com
Tech Street: 575 8th Avenue
Tech Post Code: 10018
Tech City: New York
Tech State: NY
Tech Country: US
Tech Phone: +1.9027492701
Tech Email: domain-registrar@register.com
Full Whois: Domain Name: BAIN.COM
Registry Domain ID:
Registrar WHOIS Server: whois.register.com
Registrar URL: http://www.register.com
Updated Date: 2020-04-29T20:25:30Z
Creation Date: 1994-02-02T05:00:00Z
Registrar Registration Expiration Date: 2022-02-03T05:00:00Z
Registrar: Register.com, Inc.
Registrar IANA ID: 9
Reseller:
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID:
Registrant Name: Master, Web
Registrant Organization: Bain and Company Inc
Registrant Street: 131 Dartmouth Street
Registrant City: Boston
Registrant State/Province: MA
Registrant Postal Code: 02116
Registrant Country: US
Registrant Phone: 6175722000
Registrant Phone Ext:
Registrant Fax: 6175722427
Registrant Fax Ext:
Registrant Email: dns.admin@bain.com
Registry Admin ID:
Admin Name: Web Master
Admin Organization: Bain & Company, Inc.
Admin Street: 2 Copley Place
Admin City: Boston
Admin State/Province: MA
Admin Postal Code: 02116
Admin Country: US
Admin Phone: +1.6175722000
Admin Phone Ext:
Admin Fax: +1.6175722427
Admin Fax Ext:
Admin Email: dns.admin@bain.com
Registry Tech ID:
Tech Name: Domain Registrar
Tech Organization: Register.Com
Tech Street: 575 8th Avenue
Tech City: New York
Tech State/Province: NY
Tech Postal Code: 10018
Tech Country: US
Tech Phone: +1.9027492701
Tech Phone Ext:
Tech Fax: +1.9027495429
Tech Fax Ext:
Tech Email: domain-registrar@register.com
Name Server: NS-509.AWSDNS-63.COM
Name Server: NS-1388.AWSDNS-45.ORG
Name Server: NS-1707.AWSDNS-21.CO.UK
Name Server: NS-549.AWSDNS-04.NET
DNSSEC: unsigned
Registrar Abuse Contact Email: abuse@web.com
Registrar Abuse Contact Phone: +1.8003337680
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2020-10-25T16:35:26Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en


The data in Register.com's WHOIS database is provided to you by
Register.com for information purposes only, that is, to assist you in
obtaining information about or related to a domain name registration
record. Register.com makes this information available "as is," and
does not guarantee its accuracy. By submitting a WHOIS query, you
agree that you will use this data only for lawful purposes and that,
under no circumstances will you use this data to: (1) allow, enable,
or otherwise support the transmission of mass unsolicited, commercial
advertising or solicitations via direct mail, electronic mail, or by
telephone; or (2) enable high volume, automated, electronic processes
that apply to Register.com (or its systems). The compilation,
repackaging, dissemination or other use of this data is expressly
prohibited without the prior written consent of Register.com.
Register.com reserves the right to modify these terms at any time.
By submitting this query, you agree to abide by these terms.

For more information on Whois status codes, please visit
https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en.

Nameservers

Name IP Address
ns-1388.awsdns-45.org 205.251.197.108
ns-1707.awsdns-21.co.uk 205.251.198.171
ns-509.awsdns-63.com 205.251.193.253
ns-549.awsdns-04.net 205.251.194.37
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